Using the recession as inspiration

Jilarious

Jilarious

Talk about making lemonade out of lemons. Entrepreneuer Jill Stern has taken the bad economy and run with it, designing products that reflect trends in the economic downturn, which she sells on her e-commerce site, Jilarious.com.

Among the products she sells are a regifting kit (a cheeky package with stickers and labels reading “This is a re-gift” and “reduce, reuse, re-gift”)  and “Green Shoots Optimism in a Tin” (a tin in which customers can grow their very own green shoots).

Stern’s humorous site has seen brisk business. “It doesn’t matter what other people are saying or what the economy is doing if you have a good idea,” she said.

For those interested in starting their own businesses, Stern said, “a lot of it is about understanding your idea, writing it out and seeing if it’s feasible. Do dummy versions and see if retailers, press and others respond to it before you go into production.”

Then, she said, “There are sales repping groups. You can bring your product to the company and see if they’ll rep it.”

Plus, she added, “For those who are not born entrepreneurs, keep your eyes open and think about what products are needed. Ideas are everywhere.”

And don’t let the economy scare you away from taking a risk. “Because of the economy you have to work harder,” Stern said. “You can’t get discouraged. You have to get really creative.”
 

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