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How hipsters saved PBR

In 2000 Pabst Blue Ribbon was in a 20-year sales decline. The brand was in trouble so the Senior Brand Manager went to the one place where the beer was selling, Portland, Oregon, the home of the hipsters....

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In 2000 Pabst Blue Ribbon was in a 20-year sales decline. The brand was in trouble so the Senior Brand Manager went to the one place where the beer was selling, Portland, Oregon, the home of the hipsters. (Credit: CHEDDAR)