Time to reverse that old chant -- during the dog days of August, when families start their back-to-school shopping, "no more pencils, no more books" makes way for "brand-new pencils, brand-new books." And, of course, kids need something to keep all those pencils and books in.
Which often means a brand-new backpack.
Here are some backpack suggestions for every age.
Holographic Backpack Hologram Satchel School Bag
The holographic backpack is all the rage this back-to-school season.It features plenty of space and adjustable shoulder straps; $20.89 at amazon.com.
Your kid will feel like a superhero at school with this bag and wearing the eye mask that comes with it; $14.99 at target.com.
Owl Flip Sequin Backpack
Have a hoot at school with this flip-sequin owl backpack. The shimmering bag is completed with shiny eyes and ears, and features two zip compartments and two slip pockets. Other owl-themed back-to-school products are available online and in stores; $39.90 at shopjustice.com.
This monster will eat up all your kid's books in its two zipper compartments so they can be easily transported to and from school; $48 at omgaccessories.com.
Unicorn Flip Sequin Backpack
Sparkle your way into school with this flip sequin backpack complete with magic unicorn ears and horn. The bag features two zip compartments, two slip pockets and a cute pom-pom; $39.90 at shopjustice.com.
Marvel Avengers Backpack Set
Take your favorite Marvel Avengers Infinity War characters to school with this set fit for superheroes. The packages comes with a 16 inch backpack, a lunch bag, a zip pouch, a water bottle and a drawstring cinch bag; $17.99 at target.com.
Space Junk DIY Coloring Backpack
Take DIY to the next level with this blank canvas. Kids can color their book bags how they please with five different colors. The backpack features a main zip compartment with a lap top sleeve and elastic pocket, an outer storage pocket and adjustable straps; $29.99 at target.com.
Sport the ever-growing emoji trend with this backpack that has big personality; $48 at omgaccessories.com.
You might not be able to actually fly into space, but you can soar into school with this NASA backpack. Celebrate space exploration with this bag that features a nylon body with zippers, NASA patches, side pockets and a front pocket for papers, keys and a phone; $69.95 at barnesandnoble.com.
Timbuk2 Uptown Backpack
Wherever you go, show your accomplishments and individual style with a customizable backpack. Cover the bag in patches themed for sports, animals and more, which you can switch up every day; Patches start at $6 each. Backpacks are $89.99 at balfour.com.
Monique Lhuillier metallic backpacks
Wrapped in cool metallic (silver or rose gold) shine, these backpacks have water-resistant exteriors and adjustable straps. polyester. Inside you'll find six pockets, while there are three on the exterior; $49.50 at potterybarnkids.com.
Your gamer will have all the space he needs to store books and games. The bag features a rubber print Gameboy logo, cell phone pocket, cord port, reflective tape, a locker handle and multiple compartments; $29.99 target.com.
This Jansport backpack packs lots of art featuring the "Incredible" Parr family on the outside, while inside it's got a large compartment for storage. Made of durable fabric, it's also equipped with a web-haul handle, padded shoulder straps and a front utility pocket; $49.95 at disneystore.com.
It'll be a daily blast-off to and from school with this rocket-inspired backpack that features fabric fire that flaps in the breeze. It has a large interior and rear pockets; $50 at uncommongoods.com.
CAMTOP teens backpack
Equipped with lunch bag and a pencil bag, this pack is made of durable material and can fit a 14-inch laptop. It also has an iPad-friendly pocket and water bottle holders on both sides; $33.99 at amazon.com.
Minnie Mouse backpack
This Loungefly canvas shell backpack is dotted with classic images of Minnie, and also features a padded back and adjustable shoulder straps. It's also lined and has a double-zip pocket with a flap and an interior laptop pocket with a holding band; $39.95 at disneystore.com.
Monstera "Got Your Back"
Lightweight and made of soft satin, it closes with a drawstring and has a funky eye-catching pattern to boot; $24 at alwaysfits.com.
Kemy's girls school backpack
Big enough to fit a 14-inch laptop (or a 15-inch Mac), this backpack set has several pockets and is made of rainproof material. It's great for school but also works for trips and other stuff-carrying occasions; $39.99 at amazon.com.
Mackenzie Aqua Solar System backpack
Dressed in planets and rockets, this items is available in three sizes and is constructed from water-resistant polyester. It has padded shoulder straps and water bottle side pockets, with the ability to attach a Mackenzie lunch bag if desired; $29.50-$49.50 at potterybarnkids.com.
Sharks are friends too! This shark comes with a gray camouflage design and three fins to help swim through school; $48 at omgaccessories.com.
Dressed in art inspired by the film "Tangled," this personable pack has a padded back and adjustable shoulder straps plus a top carry handle and a rubber "Pascal" zipper pull. There's a zip-front compartment, a zip closure and two exterior mesh side pockets and combines with the Rapunzel lunch tote (sold separately); $24.95 at disneystore.com.
ArcEnCiel kid's backpack
Made from easy-to-clean polyester, it has a food-safe front pocket that's also good for school necessities. The interior space has a smaller pocket, and the whole pack is backed with a padded panel; $25.98 at amazon.com.
Vampirina Junior backpack
Inspired by Disney Junior's "Vampirina," this backpack has 3D faux-leather ears that stick out plus wing and facial features that recall the show. It also has a top-carry handle, a sip-main compartment and adjustable padded shoulder straps; $19.95 at disneystore.com.
Star Wars Ewok mini-backpack
This mini-pack takes the cutest character in the Star Wars universe and puts it on your back, featuring faux fur and faux suede material. It even sports fluffy little ears, just like in the movies; $74.99 at alwaysfits.com.
“Bailey Bat” backpack
This upside-down bat backpack has a multi-use front pouch and side pockets to hold water bottle, juice boxes and other drinks; $19.95 at skiphop.com.
Fairfax pink/rainbow stripe backpack
Available in three sizes, this pack is decorated in festive stripes, features reflective piping and is made from water-resistant polyester. It has padded shoulder straps and water bottle side pockets, plus metal loops for attaching a Fairfax lunch bag if desired; $24.50-$70.50 at potterybarnkids.com.
OFUN dinosaur backpack for toddlers
It has a dino-face plus a tough zipper and adjustable straps. The "mouth" opens to an added pocket, and is easy for young hands to access; $20.99 at amazon.com.
It's a miniature--or larger than life--rendition of the mite-size Marvel hero, with adjustable shoulder straps, a padded interior and a zipper compartment; $29.95 at disneystore.com.
"Bubble" surface backpacks from Madpax can be purchased in ten different pattern possibilities (pictured: "Monsters on Grrray"), as well as three sizes; $27.65-$75 at madpax.com.
COOFIT faux leather backpack
With a leather-look and fashionable style, this backpack can handle older student items like cell phones, wallets, tablets and, oh yes, book. Top opening expands with side zippers, and also sports a zippered side pocket; $27.98 at amazon.com.
Sydney Paige Little Learners "Dino"
Available in two patterns (pictured: "Dino"), this pack has a large main compartment plus a front accessory holder and two expandable side pockets. The back is padded and comfy shoulder straps; $40 at sydneypaigeinc.com.
Mackenzie Pink Glitter backpacks
Wrapped in a sparkling pink skin, this pack is available in three sizes and is made from water-resistant polyester. Equipped with padded shoulder straps and water bottle side pockets, each has the ability to connect with a Mackenzie lunch bag; $34.50-$74.50 at potterybarnkids.com.
“Luna Llama” backpack
This llama-inspired backpack is made from durable material, has side mesh pockets to hold drinks and a front pouch fine for snacks or school supplies; $20 at skiphop.com.
Top Trenz 'Moji-Nation Backpack
This pack from the Bay Shore-based company Top Trenz has five zipper compartments, a netted side pocket and a removable gummy bear-scented pouch; $40 at toptrenz.com.
Bixbee Fairy Flyer
Preschoolers want backpacks, too, and this one is made for ages 3 to 6. The Bixbee Fairy Flyer has horizontal butterfly wings with LED lights that flash on and off. Comes in shades of pink and purple; $43.99 at bixbee.com.
Under Armour tote
The Under Armour tote features an insulated design, inner mesh pockets, zippered pockets and an adjustable rubber handle; $27.99 at kohls.com.
Paradiso drawstring backpack
Consisting of easy-going satin, this light bag seals via drawstring; $24 at alwaysfits.com.
MadPax Spiketus-Rex (abracadabra)
With a range of several possible patterns and colors (pictured: "abracadabra"), the "Spiketus-Rex" also sports "spikes" as décor jutting out in several directions, and is available in three sizes; $21-$65 at madpax.com.
JanSport High Stakes Backpack
Offered in 17 possible designs (featured: black white mountain), this 16.7-inch pack has padded, adjustable straps, a main compartment and a front utility pocket; $56 at kohls.com.
Milkdot Kawaii Pac Mini Backpack
Inspired by Asian pop culture for their obsession with cuteness, this mini backpack features a padded back panel, adjustable shoulder straps and comes in a variety of colors; $29.99 at milkdot.com.
Mackenzie Aqua Unicorn Backpack
Available in three sizes, this pack is dressed in a magical horned horse print and is made from water-resistant polyester. It has padded shoulder straps and water bottle side pockets, with the ability to attach a Mackenzie lunch bag if desired; $29.50-$69.50 at potterybarnkids.com.