Whatever improvements 1-800-Flowers made on its Facebook page this winter, it seems, other retailers should take note.
The Carle Place florist had the largest month-to-month gain in fans on Facebook among a selected group of 188 retail businesses chosen by the website SeekingAlpha. The website did not give its criteria for putting businesses on its comparison list and did not say it was intended as a Facebook-wide comparison.
SeekingAlpha looked at the percentage increase of fans on Facebook in February, compared to January, for each of the companies on the list.
1-800-Flowers came out on top of the list of 188.
Its fan base nearly doubled, growing 97.3 percent.
"Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company's web site," SeekingAlpha said in a Tuesday news release about its survey.
Others in the top five in fostering Facebook fans were California Pizza Kitchen with 81.6 percent, CVS Pharmacy with 67.9 percent, Zale's with 48.4 percent and New York & Co. with 45.5 percent.
The five worst still grew their fan bases, but only slightly. 7UP increased by 0.4 percent, Coldwater Creek 0.5 percent, Kohl's 0.6 percent, Foot Locker 0.9 percent and Nautica 1 percent.
Photo: Chris McCann, president of 1-800-Flowers, left, and his brother, Jim, founder and chief executive, outside their Carle Place retail location.