1-800-Flowers.com Inc. has launched an e-commerce site where consumers can shop for all gift-giving occasions, the company said Tuesday.
The site, Goodsey.com, offers a wide spectrum of product categories from home decor and outdoor living to art, jewelry and personal care.
Goodsey is the third new brand the Carle Place-based online florist and gift retailer has added to its portfolio within the past year.
"With Goodsey, we are leveraging the Celebrations platform we've built to expand rapidly into new product categories, offering shoppers a wider selection of options," Chris McCann, chief executive of 1-800-Flowers, said in a statement Tuesday.
Goodsey customers can pay a yearly fee of $29.99 to join the company's Amazon Prime-like Celebrations Passport loyalty program and access free standard shipping and no service charge on purchases made across the retailer's family of brands.
The company’s other brands include 1-800-Baskets.com, Cheryl’s cookies, FruitBouquets.com, Harry & David, Moose Munch popcorn, The Popcorn Factory, Simply Chocolate and Personalization Universe.
Linda Bolton Weiser, a senior analyst at D.A. Davidson & Co., an investment firm headquartered in Montana, said the launch of Goodsey can be very positive for the company. But she warns, "Amazon wasn't built in a day."
"E-commerce websites can be slow to develop revenue and require proper marketing," she said.
"However, 1-800-Flowers is an authority in gifting so if it's able to channel the company's expertise and communicate with customers through a service like Goodsey, it's possible that it can achieve good results."
Tony Chivari, senior vice president of enterprise marketing for 1-800-Flowers.com Inc., said Tuesday the retailer will promote Goodsey across the company's brands, including on website banners and social media posts, along with email, direct mail and online advertising.
Chivari said he "acknowledges" the site will take some time to develop.
"We believe Goodsey will help increase the frequency of shopper interactions and drive overall customer retention," he said.