1-800-FLOWERS.COM reports Tuesday that it turned a $5.7-million annual net profit, compared with a net loss of $3.2 million in the previous year.
The Carle Place florist and gift company made the profit on revenue of $689.8 million for the fiscal year ending July 3, compared with $667.7 million in the previous year.
Jim McCann, chief executive, says the profit came from the core business of online and phone sales of flowers, its BloomNet wire service and gourmet food and gift baskets categories.
“During fiscal 2011, we focused on achieving growth and enhancing our results through areas of our business that we could control,” McCann said.
“...This was achieved in a challenging environment through a merchandising strategy that focused on providing our customers with truly original products, the success of which can be seen in increased average order value and improved return on investment in our marketing programs," McCann said.