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1-800-Flowers' subsidiary debuts high-end chocolates

Chris McCann, president of 1-800-Flowers, left, and his

Chris McCann, president of 1-800-Flowers, left, and his brother, Jim, founder and chief executive, outside their Carle Place retail location in May 2007. Photo Credit: Newsday, 2007 / Audrey C. Tiernan

1-800-Flowers.com Inc., the Carle Place florist and gift company, said its subsidiary Fannie May Confections Brands Inc. has come out with a new line of high-end chocolates.

Fannie May's new products are to be labeled FM Artisan by Norman Love. The chocolates will be sold at Fannie May retail stores and online at FannieMay.com, in gift boxes at prices from $9.99 (for a box of four) to $49.99 (for a box of 25). They're designed to fit into what the company called the "ultra-premium" gift category.

Love, a chocolatier, has come up with a range of designs, colors and flavors ranging from candy apple to lemonade and birthday cake.

1-800-Flowers.com, trading as FLWS, was down $0.06 to $2.59 in premarket trading Wednesday. The stock has risen 51 percent in the past 12 months and has a market capitalization of $166 million. With 2,300 employees, the company had net revenue of $689.7 million and net income of $5.72 million in the past 12 months, and diluted earnings per share of $0.09.

1-800-Flowers.com bought Fannie May in 2006.

In September, 1-800-Flowers.com made it into the top tier of U.S. multichannel marketers, measured by sales, with $500 million in sales for 2009 and 2010.

Also in September, the company sold its wine division, WTN Services, though it said it would keep operating its winetasting.com business.

Photo: The 1-800-Flowers leaders -- James McCann, chief executive, and Christopher McCann, president.

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