42° Good Afternoon
42° Good Afternoon

Advice from Social Media Club of Long Island

Mo Krochmal

Mo Krochmal Credit: Patricia Kitchen

Following are take-aways on the care and feeding of your online presence, this from comments by Mo Krochmal -- educator, journalist, known on Twitter as @krochmal – at this morning’s Social Media Club of Long Island’s breakfast in Westbury:

--If you don’t have a YouTube channel, look into getting one.
--Create content. Instead of worrying about guarding intellectual property, “keep doing good stuff,” and “hope you get credit for it.”
--Get serious. Do an “end-of-year report” on your social media presence, pulling in metrics on factors like number of page views, impressions etc. 
--If you’re a job hunter, spend at least six hours a week on LinkedIn. If you’re not a job hunter, make that four hours a week.

As for getting a job in a social media role, Krochmal pointed to resources he collected on job titles and descriptions, skills, college and university courses and programs, other learning resources. See

Twitter users can read tweets about the breakfast meeting at #smcli. That's Mo, above left, setting up a live feed at the breakfast.

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