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Applied DNA inks deal to sell anti-counterfeiting kits

Applied DNA Sciences signed a two-year deal with

Applied DNA Sciences signed a two-year deal with R&R Partnership Enterprises to sell a line of document authentication kits. Bob Saenz, seated, and Rob Bilella, both former NYPD detectives, founded R&R in 2015. Photo Credit: Johnny Milano

Stony Brook-based Applied DNA Sciences, a biotech firm that uses plant DNA to make anti-counterfeiting products, has signed a two-year deal with a Melville startup to sell a line of document authentication kits.

R&R Partnership Enterprises Inc. — which does business as R&R Hold That Scene — will market a line of Applied DNA test kits branded as ProveWrite to town, county and state government agencies.

Executives involved in the deal say the DNA-based anti-counterfeiting product could help government groups save money by verifying when documents such as permits, licenses or handicap parking tags are forged or illegally copied.

Financial terms of the deal were not disclosed.

Founded in 2015, R&R was started by Bob Saenz and Rob Bilella, both retired NYPD crime scene detectives and longtime West Islip firefighters. The company, which is designated as a Service Disabled Veteran Owned Business, primarily focuses on supplying and training first responders such as police officers, firefighters and emergency medical technicians.

“We’re trying to enable those guys to preserve evidence if necessary until the arrival of investigators,” said Saenz, president of R&R.

The contract with Applied DNA gives R&R an opportunity to expand its offerings, he said. “We have the knowledge base, the experience and the varied backgrounds to be able to apply their product within our realm.”

Applied DNA CEO James A. Hayward said the deal, which includes supporting R&R with national marketing efforts, helps extend his product’s reach. The deal is “typical of our sales channel development” and gives Applied DNA access to new markets, he said.

In addition to pitching the ProveWrite system to government agencies, R&R plans to include “scaled down” versions of the product in the forensic response kits it currently sells to first responders.

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