Arrow Electronics Inc. of Melville has launched a "new brand identity” for the company’s cloud computing service unit.

The unit, to be called Arrow Fusion, is operated through one of the company’s divisions in Englewood, Colo.

“Arrow Fusion is the new name” for the professional services business unit at the Colorado-based Arrow Enterprise Computing Solutions.

“The new name reflects the distributor's focus on bringing together multiple services offerings,” Arrow Electronics said in a Tuesday news release.

The Arrow Fusion unit now offers such services as data center monitoring and management; security- and software-as-a-service, infrastructure-as-a-service, and business continuity and disaster recovery, the company said.

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Cloud computing refers to flexible, cost-saving subscription plans allowing companies to use – and pay for – variable amounts of data storage, software and other resources over the Internet, as needed.

With 2009 sales of $14.7 billion, Arrow Electronics is a global provider of computer products and services.

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