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Bay Shore company develops 3-D virtual Carmelo Anthony

Carmelo Anthony is the first celebrity to make

Carmelo Anthony is the first celebrity to make an appearance as a Tensator Virtual Assistant, a 3-D, life-size image projection and audio system. Bay Shore-based Tensator, Inc. developed the virtual Carmelo Anthony to help shoppers at Manhattan-based Rookie USA. Credit: Handout

Carmelo Anthony, or at least an approximation of the Knicks basketball star, is now on hand to offer tips navigating a new high-end children’s sports store thanks to Bay Shore’s Tensator Inc.

Anthony is the first celebrity to make an appearance as a Tensator Virtual Assistant, a 3-D, life-size image projection and audio system that, until now, has been used mostly in airports to provide travel and security information to travelers.

Tensator, which is part of the Tensator Group, based in the United Kingdom, developed the virtual Carmelo Anthony for Manhattan-based Rookie USA as a way for the retailer to captivate shoppers’ attention and provide information about the store and its products, the company said.

Click here to see videos of other virtual assistants.

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