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LI bedding company files for patent on futuristic mattress

A patent application by Bedgear of Farmingdale shows

A patent application by Bedgear of Farmingdale shows a mattress with ducts that would adjust temperature of the mattress. Credit: U.S. Patent Office

Bedgear LLC, a Farmingdale bedding company, has filed a patent application for a futuristic mattress with a heating and cooling system that circulates air through a system of fans and ducts built into the structure, according to documents from the U.S. Patent and Trademark Office.

The patent, published in July, was co-filed by Eugene Alletto Jr., chief executive of closely held Bedgear, a 6-year-old maker of pillows, sheets and other bedding designed to keep sleepers cool and dry.

The patent describes a bedding system whose fans draw "ambient air" out of the ducts and away from the sleep surface and the sleeper.

In earlier interviews, Alletto acknowledged plans to launch a line of mattresses with a level of "personalization," but said the initial products would not have fans or other embedded mechanical devices. That new product line is expected to launch in late 2015 or early 2016.

It was unclear if Bedgear planned to produce a product based on the patent application. The company didn't comment on a series of questions about the patent filing and the launch of its mattress line.

Bedgear's foray into mattresses comes as startups, some backed by venture capital, are sprouting up and seeking to disrupt the business of bedding.

For instance, Manhattan-based Caspar Sleep reportedly raised a $55 million venture capital round in June, while Leesa Sleep based in Virginia Beach, Virginia, announced a $9 million venture capital round in July.

User-generated YouTube videos reminiscent of those for tech products show customers unboxing Leesa and Caspar mattresses and trying them out.

Bedgear sells its products through Hicksville-based Sleepy's and other bedding retailers.

In September, Bedgear signed a sponsorship deal with the Denver Broncos, its first marketing deal with an NFL team. The company also has deals with the New York Mets and the New York Islanders. As part of the sponsorship deals, Bedgear supplies its products to team athletes such as Broncos kicker Brandon McManus, who mentioned a Bedgear pillow on Twitter.


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