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Brookhaven Memorial to be renamed Long Island Medical Center

The 61-year-old hospital’s new name “sets the stage for who we are now and in the future,” said CEO Richard T. Margulis.

Richard T. Margulis, the president and chief executive

Richard T. Margulis, the president and chief executive at Long Island Medical Center, in front of the hospital's new logo, seen on Tuesday, Feb. 13, 2018. Photo Credit: Newsday / David Reich-Hale

Brookhaven Memorial Hospital Medical Center is being renamed Long Island Medical Center, the hospital said Tuesday.

The name will transition over the next year, officials said.

The Patchogue-based independent hospital will begin publicizing the name through an Islandwide marketing and advertising campaign beginning this week.

The new name “sets the stage for who we are now and in the future,” said Richard T. Margulis, president and chief executive at LIMC. “Until you touch it, or it touches you, you don’t understand the significance of a community hospital.”

Officials had been working on rebranding the hospital for a little more than a year, said Ed Brennan, LIMC director of marketing.

Long Island Medical Center didn’t disclose how much it spent on the rebranding or how much it would spend on marketing the new name.

The hospital has been known as Brookhaven Memorial since it was founded 61 years ago.

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