It will soon become easier to pledge donations — using text messages — to Long Island Way, a Bethpage charitable group that fosters cooperation between businesses and not-for-profits.
Long Island Way has contracted with a Garden City company, Rapid Response Mobile Marketing, to set up its “text message, proximity and lead generating marketing services,” the company said.
“Rapid Response Mobile Marketing has been chosen by The Long Island Way… to handle all its mobile marketing campaigns and cellular platform text messaging donation programs,” the company said.
Rapid Response will try to help Long Island Way to increase its donations in combination with the charity’s print advertising and print coupons.
“Adding a text message component to all print advertising efforts will help drive the amount of donations up,” Zsolt Sapy, the Rapid Response president, said in a prepared statement.
“This is very important to all businesses but especially for charities where extra monies for promotional purposes are so tight. It is important to know there are fresh, new ways to reach donors on the go while providing an easy method for them to instantly pledge.”
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