Canon USA Inc., of Lake Success, is studying Hollywood to anticipate the entertainment industry's imaging needs.
The company has opened a new technology and training center in Los Angeles to support its sales and service of video and still photography products for the film and TV industries.
The center will also be staffed with Canon's "research and solution" engineers who will look to the future needs of entertainment producers.
Canon calls the operation on Sunset Boulevard, the Hollywood Professional Technology and Support Center. It will also offer comprehensive repair services for Canon's professional-grade products, including two camera body and lens adjustment rooms.
Yuichi Ishizuka, a Canon imaging group executive, said in a Wednesday news release that the center is "a one-stop shop where our clients can come to ask questions and explore our various products with the help of our highly qualified technical and engineering staff members."
The center will feature "Canon’s most advanced adjustment and calibration equipment, local spare parts inventory, and an experienced professional repair staff that will look to quickly return Canon’s professional products to their original factory condition and operation," Ishizuka said.
Canon USA plans to move its operations to a new headquarters in Melville.
Trading on the New York Stock Exchange as CAJ, Canon Inc. American Depositary has a market capitalization of $55.6 billion based on its Thursday opening share price. Its shares were down $0.71 Thursday to $45.76.
The stock is down nearly 2 percent in the past 12 months as Canon, along with other Japanese companies, dealt with a series of natural disasters that disrupted trade. Canon is also stressed by slackened consumer demand for point-and-shoot cameras that are increasingly supplanted by camera-equipped mobile phones.
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