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Business

CompUSA making a comeback

TigerDirect web site

TigerDirect web site

Two years ago the CompUSA retail chain was in bankruptcy, after Mexican billionaire Carlos Slim pulled the plug on the ailing brand.

Now CompUSA is back, and it's growing — so says Port Washington-based Systemax Inc., which bought the bankrupt chain's brand in 2008.

Systemax also owns the online tech retailer TigerDirect.com.

This week, in a chain-wide promotion that starts today, Systemax will begin to "co-brand" two of its top subsidiaries.

All CompUSA stores will sell in-store merchandise at prices matching those on TigerDirect.com.

"The all new CompUSA is thrilled to now be powered by TigerDirect.com, the online powerhouse and consumer electronics e-tailer," Gilbert Fiorentino, head of Systemax's technology products group, said in a news release.

As part of the co-branding, the tigerdirect.com and compUSA.com websites are now nearly identical. (That's a portion of the tigerdirect site above.)

Systemax has rebuilt CompUSA to 35 stores nationwide, mostly in Florida and Texas, and plans to open three more soon.

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