Cyber Monday is projected to be the largest U.S. online shopping day of all time, with consumers shopping on smartphones and tablets contributing to its success, retail experts said.
Cyber Monday sales are expected to hit $3.36 billion, an increase of 9.4 percent from last year, according to digital software company Adobe Systems Inc., based in San Jose, California. About 36 percent of consumers say they plan to shop online on Cyber Monday, up from 34 percent in 2015, according to a survey from the National Retail Federation.
“This is going to be a banner year for mobile,” said Peter Gold, chief marketing officer of Market America, an e-commerce platform based in Greensboro, North Carolina, that runs the shopping website Shop.com. “This will probably be a turning year for mobile, where we will see it outgrow desktop sales.”
To get a head start on Cyber Monday, several major retailers are offering deals before the official online shopping day. Walmart launched its “Cyber Week” sales on Friday, while Kohl’s “Cyber Week” kicks off Sunday and ends Wednesday. Sears online deals start Sunday and run through Tuesday.
“The dilution of one day is leaking into the whole month,” said Marshal Cohen, senior retail analyst with the NPD Group, a Port Washington-based market research company.
Shop.com is also following the trend of launching holiday promotions earlier than last year, Gold said. Last year, the website launched deals the Monday of Thanksgiving week, but this year it started offering free shipping and 20 percent off orders on Nov. 14 and will continue through Jan. 3, he said.
“There is no downside to starting deals earlier and earlier,” Gold said. “The reason we are doing it is because our customers are responding. The earlier we launched the promotions, the earlier they started buying.”