Discover Long Island will debut a new mobile visitor center Saturday at the 35th annual Oyster Festival in Oyster Bay.
The tourism promotion agency invested $65,000 in the purchase and renovation of a 2004 ice cream truck to create "LiLi"—an abbreviation for Long Island, Long Island. The truck got its nickname through a contest held on social media.
It will travel to events across the Island, where travel experts called "destination ambassadors" will interact with the public by hosting contests and giveaways and providing local expertise on ways to enjoy Long Island attractions.
“ ‘LiLi’ allows Discover Long Island to truly go mobile, connecting with locals and travelers in real time to enhance experiences and further support Long Island’s booming visitor economy,” Discover Long Island president and CEO Kristen Jarnagin said in a statement.
"As the new voice for Long Island visitor information, residents and travelers can follow ‘LiLi’ on Facebook, Twitter and Instagram @DiscoverLiLi for an updated event schedule, insider tips and more," Jarnigan said.
Discover Long Island purchased the truck in January. The organization obtains most of its funding from a hotel and motel “bed tax” collected by Nassau and Suffolk counties.