Edmunds.com, the premier resource for automotive information,said it has noticed a tremendous boost in Web traffic in the past week.
"We could potentially reach a December SAAR of 11.7 million units given the current site traffic trend," Edmunds.com senior analyst Jessica Caldwell told Business Wire news service on Friday. "Our Web site activity is through the roof, which makes sense as there are so many bargain-hunters scrambling to get year-end deals and cash in on the sales tax deduction opportunity that expires on Dec. 31st."
Past history suggests that the type of Edmunds.com visitor activity tracked for this study typically has a strong correlation to actual sales, the news service said.
Site activity is up across the board. However, California-based Edmunds.com reports some brands have had better than average visitor interest in the past four days compared with the first three weeks of December. For example:
BMW. Increase of nearly 70 percent; may be due to heavily publicized "BMW Joy Sales Event."
Chevrolet. Increase of nearly 85 percent; may be due to "Red Tag" event that includes "Holiday Cash."
Ford. Increase of nearly 100 percent; may be due to "Ford Year-End Sales Event."
Honda. Increase of nearly 100 percent; may be due to increased advertising of "Happy Honda Days."
Pontiac. Over ten times as much activity; may be due to media hype about close-out deals.
Saturn. Nearly ten times as much activity; may be due to media hype about close-out deals.