TODAY'S PAPER
Overcast 54° Good Morning
Overcast 54° Good Morning
Business

Evian giving its water bottle a makeover

Evian's new water bottle, the product's first redesign

Evian's new water bottle, the product's first redesign in 14 years. Photo Credit: AP

Evian is giving itself a facelift to keep up with its sleek, young competitors on store shelves.

The water, which is owned by French food and beverage company Danone, is unveiling a new bottle for the first time in 14 years as it looks to reinvigorate its image and win back business in the premium water category.

Instead of the contoured bottle that has long defined the brand, the new look has cleaner lines, reminiscent of the cylinder-like shape of the Smartwater bottle.

Evian's makeover comes at a critical time, given the brand's languishing sales in an industry where looks play such a big role. Its share of the bottled water market has fallen over the past decade as competitors have gained ground.

More news

Sorry to interrupt...

Your first 5 are free

Access to Newsday is free for Optimum customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE