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Goop CCO Elise Loehnen Says Content and Retail Go Hand-in-Hand

Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website as part of the brand's media presence. But, as COO Elise Loehnen told Cheddar from the Goop outpost in Brentwood, the content strategy is but one arm of the expanding business ー retail is the other. (Credit: CHEDDAR)

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