With offbeat scents such as Dirt, Gin & Tonic, Wet Garden, Laundromat and Blueberry Muffin — and a new, widespread distribution deal with the Duane Reade drugstore chain — the Great Neck perfume company Demeter Fragrance Library has a new product — roll-on oil.
Demeter hopes the time is right for its planned expansion in China and South America, and in a wider range of European nations.
Roll On Perfume Oil, the latest trend in fragrance, long-lasting, alcohol free,“ sells for $10 to $12 for a .29 fluid-ounce vial, the company's website says.
Demeter chief executive Mark Crames told Women's Wear Daily in a story last month, “Demeter has developed a cult following, but it is time for the brand to fully realize its potential and be introduced to a wider audience who can find their personal scent,“ Crames said.
“We are entering a new phase,“ with the roll-on vials, and the drugstore sales network -- (which may soon expand to include Walgreens), Crames says.
“The library of scents spans more than 250 options, allowing retailers the opportunity to customize the mix,“ the WWD story says.
“At one time under the founders, Christopher Brosius and Christopher Gable, there was a freestanding store that was used as a testing ground for products and scents. Now, Duane Reade is Demeter's flagship retailer, where it can showcase the full lineup,“ Women's Wear Daily said.
“Their partnership opened up the opportunity for executives from across the globe to see the range.
On the docket is expansion into China, entry into South America and Europe. This adds to Demeter's existing business in Japan, France, Germany and England.“