Melville-based Hain Celestial Group Inc., under pressure from a lawsuit targeting major companies that use the word "organic" on lotions, creams and other personal-care retail products, has voluntarily adopted an industry-standard set of labeling guidelines.
The guidelines call for a minimum organic content of 70 percent on personal-care products.
"To meet the expectations of our loyal consumers, we are proud to announce that we have adopted the NSF/ANSI 305 'made with organic' standard across our Avalon Organics and Earth's Best Organic personal care brands," Hain said Tuesday in a statement.
"We are currently in the process of certification and labeling transition. These changes affect all production as of November 2011."
Hain said it decided to adopt the American National Standard guidelines in the absence of U.S. Agriculture Department standards for the use of the word organic on personal care products.