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Hain's burgers get boost at concert from Paul McCartney

Paul McCartney performs at the Hard Rock Calling

Paul McCartney performs at the Hard Rock Calling 2010 event in London. (June 27, 2010) Photo Credit: AP

Sir Paul McCartney gave a boost last week to a line of veggie burgers from Melville-based Hain Celestial Group, a British tabloid reports.

Hain owns the Linda McCartney Foods Co. line of vegetarian cuisine, a company founded by the Beatle's late wife.

Paul McCartney insisted that only no-meat burgers would be offered to musicians at last week’s Hard Rock Calling concert in Hyde Park, in London. He played on the third day of the Hard Rock Ambassadors of Rock concert on Sunday.

“This time in the artists’ catering area the only burgers being served up will be Linda McCartney veggie ones,” the Daily Star reported.

The tabloid’s source continued, “Sir Paul has requested the artist area goes veggie all day on Sunday and adds Linda's range to the menu.”

A native New Yorker, Linda McCartney helped popularize the vegetarian diet in the 1980s through her line of frozen foods. She died in 1998 from breast cancer.

Hain bought the Linda McCartney line of organic foods and grooming products, based in Fakenham, England, in 2006.

During their 29-year marriage Linda and Paul McCartney were also summertime Long Island residents, renting an East Hampton residence.

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