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Ice cream store, TV news reporter, in legal dispute

A planned D'Lites Emporium soft-serve ice cream store

A planned D'Lites Emporium soft-serve ice cream store in Smithtown Credit:

The owner of several Long Island ice cream shops has filed suit in response to a critical TV report by a consumer watchdog reporter. The report tried to poke holes in the shop owner's claim that his ice cream is healthier -- with far fewer calories -- than typical soft-serve frozen desserts.

The report is by Arnold Diaz, of Fox 5 News in Manhattan, and is one of his "Shame Shame Shame" series of consumer exposés.

Diaz blasts the D'Lites Emporium's soft-serve ice cream, which is advertised as being "low in sodium, sugar, fat and carbohydrates." 

Diaz's report says that the ice cream, in the portion sizes served at one of the stores, is far higher in these contents than advertised.

The e-courts system at Manhattan Supreme Court shows that a principal in the D'Lites company, Matthew Prince, filed on June 20 against Diaz, Fox 5 News and its parent company News Corp. Reuters reports that Prince, in court documents, says that "as a result of the broadcast hundreds of customers have stayed away and that his business expansion plans have been derailed."

The company website lists stores already open in Woodbury and Babylon, with other outlets planned for Commack, Greenvale and Smithtown.

Photo shows the storefront of a planned D'Lites store in Commack.

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