People of a certain age will recall that the term “used” was once good enough - used clothes, used books, used cars – until advertisers slathered on the cache with terms like “pre-owned,” “mint condition” and “almost new.”
But hey Madison Avenue, you forgot one – and it comes from David Karp, owner of Karp Automotive in Rockville Centre.
This week, Karp wasn’t just talking to Newsday about the okay to stay open from bankrupt General Motors. He was doing what he loves – trying to sell a car.
“We have certified, preloved,” Karp said. “We have your car.”
Preloved? It evokes the image of a cute dog who’s been dropped off at animal shelter after great service to its former owners, and in this case, a car eager to be taken home and give more years of companionship on road trips and errands.
“My second wife said that – she was preloved,” Karp said before quickly saying he was joking: “That’s not true. I only have one wife.”
But don’t expect “preloved” in big signs over car lots. “What people like to hear now is that they’re certified,” Karp said. “A factory certified program.”
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