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Islanders' new partner -- Tattoo Lou's

Tattoo Lou's designs for Islanders hockey club --

Tattoo Lou's designs for Islanders hockey club -- tattoos & tongue ring. Photo Credit: Handout

Seeking to expand its fan base, the Islanders hockey club last week officially announced a new business partnership -- with a tattoo parlor.

In a rinkside concourse during games, Tattoo Lou's will pierce tongues and navels, and etch skin with images of fiery pucks and skull-and-cross-sticks.

With the Nassau Coliseum's redevelopment woes, the hockey club may soon be homeless; but in the meantime, at least, the Islanders can help fans decorate themselves.

"As part of this strategic partnership, Tattoo Lou’s will set up a tattooing and body-piercing station on the Nassau Coliseum concourse for 10 Islanders home games during the 2011-12 season," the Islanders said in a Friday news release.

Tattoo Lou’s will also sell "Islanders-centric body jewelry and tattoo-inspired Islanders T-shirts and sweatshirts," the club said.

The club said last month that  said Tattoo Lou's had created Islander-themed T-shirts, in three designs. Lou's also created 15 special Islanders tattoos -- permanent and temporary.

The Islanders see the partnership as a landmark deal, saying, "This is the first time a professional sports franchise has ever designated an official tattoo shop."

Islanders senior vice president Justin Johnson said in the team news release, “They’re a great fit with our energetic team on the ice and our youthful fan base around Long Island.”

Tattoo Lou's president Lou Rubino said, “This is another victory for the tattoo industry. For a long time, tattoos were frowned upon, but now we’ve become more and more mainstream.”

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