JetBlue Airways Corp., celebrating a decade of service, offered $10 fares Monday between New York and the company's first 10 destinations.
There were of course, limitations. The tickets were for all remaining seats on flights Tuesday or Wednesday and must have been be purchased by 12:59 a.m. EST this morning. The fares were available online only and could not be purchased over the phone or at a ticket office.
Florida destinations included Fort Lauderdale, Orlando, Tampa, Fort Myers and West Palm Beach. The other destinations were Buffalo and Rochester in New York; Oakland, Calif.; Burlington, Vt.; and Salt Lake City, Utah.
JetBlue spokesman Sebastian White would not provide specific figures Monday but said "sales have been brisk."
Those seeking the ultralow fares - a one-way ticket to Orlando next Tuesday would go for $109 - may have had some difficulty getting through to the Web site. The online reservation page Monday said, "Due to our transition to a new reservation system, this page is temporarily unavailable. We're currently working to fix this issue, so please check back later."
The airline did switch to a new reservation system last month, said Alison Croyle, a JetBlue spokeswoman. Why the page was not functioning was not immediately clear, but it was possible it was inundated with customers, she said. It was functioning as of 5 p.m. Monday.
The airline, which celebrated its 10th birthday on Feb. 11, said it will be rolling out other fare sales and "giveaway opportunities." "Many of the promotions we are going to do throughout the entire year," Croyle said.
The next one will be Wednesday, which JetBlue will announce on its Twitter page. Leading up to the announcement, those who sign up to follow the airline on twitter.com/JetBlue will get hints and instructions, she said. White noted that Twitter is probably the best place for people to look for JetBlue's celebration and regular promotions. Aside from the 10th birthday events, the company posts weekly sales fares for remaining seats on Twitter.