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Advocates urge psychologists' group to condemn tactics used to keep kids glued to screens

"There are powerful psychology principles and technology that are being used against kids in ways that are not in their best interests," said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood.

The tech industry uses psychological techniques to keep

The tech industry uses psychological techniques to keep kids glued to digital devices, children's advocates say. Photo Credit: Daniel Brennan

CHICAGO — Children's advocates want the American Psychological Association to condemn the tech industry's practice of using persuasive psychological techniques to keep kids glued to their screens.

The advocates, citing research that links excessive use of social media and video games with depression and academic troubles, say it's unethical for psychologists to be involved in tactics that risk harming kids' well-being. Skeptics say the research is inconclusive, and they note that psychologists have been involved in other industries' marketing and advertising for decades.

The group seeking intervention includes 60 U.S. psychologists, researchers, children's advocates and the Children's Screen Time Action Network, a project of the Boston-based Campaign for a Commercial-Free Childhood. The network published a letter Wednesday to the American Psychological Association, coinciding with the association's annual meeting in San Francisco.

"There are powerful psychology principles and technology that are being used against kids in ways that are not in their best interests," said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood.

That technology uses computers to help figure out what motivates people and influence their online behavior. It's built on age-old tenets of behavioral psychology that marketers and advertisers have long used to get people to buy their products. The difference is smartphones are ubiquitous and unlike human marketers, they don't get tired, said B.J. Fogg, a behavioral scientist at Stanford University who has been called the technology's pioneer.

American Psychological Association CEO Arthur Evans Jr., in a statement responding to the advocates' letter, said the group "is concerned about the increasing amount of time children are spending on digital devices."

Fogg said he has aimed to use persuasive tech to enhance people's lives. But he also said he has long warned that it has a "dark side," including potential loss of privacy and the potential for encouraging behavior that isn't in users' best interests.

The letter to the psychology association cites a recent study that found that teen girls who spend a lot of time on digital devices, including on social media, are at risk for depression and suicidal behaviors. That study couldn't show whether depressed girls might be more prone to using social media than other teens.

The letter also notes evidence that some teen boys overuse video games "at the expense of obtaining real-world competencies," including college educations and jobs.

Under Fogg's model, technology can change a person's behavior by tapping into hard-wired motivations, simplifying the activity and getting people to perform it with a "well-timed" trigger. That could mean an app prompting a person to go running or it could be an alert persuading someone to spend more time on social media based on their innate desire to win acceptance and avoid social rejection.

Facebook and Google didn't return requests for comment Tuesday on whether they use psychological persuasion techniques to build digital products for children. Apple said Wednesday that it doesn't. Microsoft and Amazon declined to comment.

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