A truck from detergent brand Tide drove into Island Park Tuesday to offer residents struggling with the aftermath of superstorm Sandy some comfort -- in the form of clean laundry.
The truck, equipped with 32 built-in washer-dryer units, is part of Tide's Loads of Hope program, which offers free laundry service to residents of areas affected by natural disasters. Island Park is among the hardest hit areas. As of Monday parts of the village still did not have power.
From 10 a.m. to 2 p.m. Tuesday, Tide will be accepting one load of laundry per family at the intersection of Long Beach Road and Warwick Boulevard in Island Park, where the truck is parked. About 20 employees are on site will help wash, dry and fold laundry free of charge. Bedding and large jackets will not be washed.
The truck will stay in Island Park with the service continuing into the week as long as the need persists, a spokeswoman for Tide told Newsday. The truck can do about 200 loads of laundry per day.
Tuesday morning, about 30 minutes into the service, a line had already stretched around the block in Island Park with residents dropping off their clothes.
Tide began the Loads of Hope program after Hurricane Katrina devastated New Orleans in 2005. For Sandy relief, the truck spent this past week in Eatontown, N.J. before coming to Long Island.
Photo: Island Park residents line up for some free help with laundry from the Tide Loads of Hope program.