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LI tech firm becomes part of Best Buy

Peter Iuvara, right,of mindShift Technologies teaches Twitter strategies

Peter Iuvara, right,of mindShift Technologies teaches Twitter strategies at a meeting in Melville. (Dec. 1, 2011) Credit: Newsday / Karen Wiles Stabile

What started out as Invision, a Commack info tech company, has now become part of the retail giant Best Buy.

Founded in 1995, Invision flourished during the bubble, and survived the bust.

Then in 2007 it was bought by mindShift Technologies Inc., a Massachusetts firm.

Now, Best Buy has bought mindShift.

The announcement came this past Thursday. It puts the former Invision operation, still based in Commack, front and center in the Minneapolis-based retail giant’s survival strategy.

Best Buy’s lag in brick-and-mortar sales has prompted it to branch out more and more into business-to-business tech services. Now mindShift (incorporating Invision) are like a Geek Squad for Best Buy’s business clients, providing outsourced Internet and web-hosting services.

“Coupled with Best Buy's retail, Geek Squad services and Best Buy For Business operations, Best Buy anticipates that mindShift will capture a greater share of the $40 billion small-to-mid-sized” info tech provider market, the retailer said in a Thursday news release.

Over the years, Newsday has highlighted the activities of Invision's several incarnations. With founder Tyler Roye at the helm, it actually started out with the name Invisions. Then it became Invision Llc, and later transformed into, according to Newsday’s past business coverage.

In 2000, Invision told Newsday it had 100 employees, and had “created more than 500 websites since its founding in 1995.”

In 2007, Newsday’s Mark Harrington reported, “ Inc., the Commack-based technology company that rode the dot-com boom and survived the bust, has been purchased by a Boston-area company in a move that maintains the Long Island operation as a wholly owned subsidiary.”

In July, Newsday reported that Inc. had built the Suffolk IDA website, at a cost of $15,000 to $20,000. And last month, its staff taught other business executives about Twitter in a Melville seminar.

Photo: Peter Iuvara, right,  of mindShift Technologies, teaches Twitter strategies  in Melville. (Dec. 1, 2011)

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