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Lifetime Brands now on Lifetime Brands Boulevard

Lifetime Brands Boulevard renaming

Lifetime Brands Boulevard renaming Credit: Lifetime Brands

Lifetime Brands, formerly of Endo Boulevard in Garden City, has a new address -- though it has not moved. Instead, its street name was change -- to Lifetime Brands Boulevard.

Lifetime's product lines include Cuisinart, Farberware, KitchenAid and Mikasa.

Nassau County changed the street designation last week, the company says on its Facebook page.

"Today was an exceptional day where Lifetime Brands Inc was recognized by Edward Mangano, Nassau County executive, and Evette Beckett-Tuggle, executive director of Nassau County’s Economic Business Development unit," the Friday announcement on Lifetime Brands' Facebook page says.

"Mr. Mangano named Lifetime Brands as business of the month for  May and renamed Endo Boulevard to Lifetime Brands Boulevard. Employees were invited today to listen to Mr.Mangano speak regarding his appreciation to Lifetime Brand’s dedication to the economy, and Jeff Siegel, chairman of the board, chief executive and president, spoke about our commitment to the Long Island Community."

The page quoted Siegel: “Lifetime Brands has been part of the Long Island community for 18 years and we look forward to many more prosperous years ahead.”

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