If you’re planning a holiday getaway, Kristen Jarnagin, CEO of Discover Long Island, a marketing organization that promotes tourism on the Island, wants you to think local.
The organization, which obtains most of its funding from a hotel and motel “bed tax” collected by Nassau and Suffolk counties, has launched a $75,000 “ ’Tis the Season to Discover Long Island” media campaign to promote winter staycations.
Jarnagin said the aim of the campaign, which includes TV commercials, radio spots and sponsored posts on social media, is to motivate Long Islanders to “experience what we have in our own backyard” and do so at a time of year with fewer crowds and “an affordable edge.”
A 30-second television ad, which shows a couple enjoying a dinner date at a North Fork restaurant, a group of friends toasting at a winery, and a mother and son sledding through the snow, will air on the News 12 networks, CBS and travel-dedicated platform Travel Spike.
“It will also air on prime-time slots in the surrounding markets of Baltimore, Boston, Chicago, Philadelphia and Washington, D.C.,” said Jamie Claudio, Discover Long Island’s vice president of marketing and sales.
Local companies and nonprofits including the Long Island Children’s Museum in Garden City, the Duncan Inn in Riverhead and Bedell Cellars, a family-owned winery in Cutchogue, are featured in the ad.
Molly Deegan of Bedell Cellars said the ad helps highlight her business in the winter months.
“It’s a great time to visit the winery and benefit from a more personalized and educational tasting experience without the distraction of the summer and fall crowds,” she said.
According to Discover Long Island’s Claudio, radio spots will also run on Long Island and New Jersey stations, and a 15-second version of the ad will appear on Newsday.com.
In addition, Discover Long Island is sponsoring free Wi-Fi at Kennedy Airport for the month of December.
People connecting to the Wi-Fi “will first have to watch our video,” Claudio said. “Afterward, they can choose to visit our website or any other that they’d like. But we’re expecting to reach about 80,000 holiday travelers.”
The campaign will run through February 2018.