Marchon Eyewear has a new plan to sell its 3-D glasses in self-service vending machines in movie theaters.
The Melville couture eyeglass maker is testing the plan this summer in San Diego theaters.
The glasses, known as EX3D, will retail for $25 to $80 and will come in adult, tween and childrens’ sizes in a variety of trendy colors and fashionable shapes. ”They can be used for TV, video games, computer screens, too. Clip-ons will be offered for those who wear prescription eyeglasses."
Consumers “want an exceptional 3-D experience from a technical standpoint, and they want something that fits their lifestyle and personality,” Hannah Sarbin, Marchon’s vice president of new business development, said in a news release. “They don't want the same old black frames and flat lenses that come with the cost of a movie ticket.”
Marchon’s vending machine “will have a sleek digital interface and be extremely user friendly,” the company says, “allowing consumers to browse and select from a wide assortment of EX3D glasses, pay with a quick swipe of their credit card and then take their seat to enjoy the show!”