The NPD Group, the Port Washington-based market research company, has opened a new office in Ireland with an initial workforce of 20 that, within a few years, will grow to 100 people.
The new office is in the central Ireland city of Athlone, just south of Lough Ree, and midway between Galway and Dublin.
The company described the Ireland office as a global information technology and operations center. NPD is a leading provider of retail and customer data and trends.
NPD said it "established a pilot effort in Athlone in early 2010, and is now establishing a full Global IT/Operations Centre." The investment is supported by Industrial Development Authority Ireland, an agency established by law to encourage foreign direct investment and economic growth.
The Athlone office "is designed to play an integral part in the company’s Global IT / Operations vision and is part of its overall plan for introducing a new state-of-the-art data management system," NPD said.
The planned 80 new jobs in Athlone will be in data classification, data analytics, quality assurance, and software development.
”Athlone was our preferred location for several reasons, but none more important than a deep talent pool of well-educated and multilingual people," Tod Johnson, Chairman and CEO of The NPD Group, said in a prepared statement.
"The presence of Athlone Institute of Technology was also a factor in our decision. We sincerely appreciate the assistance of IDA Ireland, as they have played a key role in helping our operations get up and running so quickly.”