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Allurez Announces Specific Tools to Help the Groom Choose the Perfect Engagement Ring

For those who choose a surprise engagement, Allurez provides diamond education, tips for choosing the right ring and special services for creating the perfect engagement ring.

New York, New York (PRWEB) April 09, 2014

Although statistics are mixed regarding who chooses the engagement ring, the man, the woman, or both, it’s clear that those brave male souls who have selected to do it alone are getting the online help they need to make the right choice.

According to the Jewelers of America’s 2013 “Cost of Doing Business” report*, bridal jewelry accounts for 35 percent of total retail sales in the jewelry business. And, it is the groom who foots the bill for the engagement ring, notoriously the priciest piece of wedding jewelry purchased.

Regardless of who pays, both men & women seem to do a great deal of searching online before making large purchase decisions. Research becomes an important tool, especially for those choosing to purchase an engagement ring or bridal set.

Recently an Allurez company executive weighed in, saying, “As an online jewelry company, we feel it is our responsibility to offer all our customers, including engagement ring purchasers, the information they need to make an informed decision. One of our main focuses is information specifically designed for the groom. Our jewelry education center goes beyond explaining the four C's of diamonds, to specific information on setting types, top ten most popular engagement rings, non-diamond engagement rings and much more.”

Many men are applying the two to three-month salary rule when choosing their engagement ring budget, but regardless of how much they are willing to spend, they know this purchase is probably one of the most important ones he will ever make.

The Allurez spokesman continued, “Men have a lot of decisions to make when it comes to choosing an engagement ring, and with so much at stake, they are looking to personalize their purchase, to make it their own. That’s why Allurez has a number of tools designed to help, including our design your own engagement ring section. Here, grooms get to customize the ring, choose the setting, the diamond, the carat weight, the metal used and other important design choices.”

Thanks once again to the internet, many men are snooping on their girlfriends’ Pinterest boards looking for hints on what engagement rings they like. Many resourceful men are even asking for the help from his girlfriend’s closest friend…even the mother. But, regardless of how they choose the engagement ring, they are going to take their time doing it, with the average man spending up to 4.4 months before choosing THE ONE.

Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and certified loose diamonds. Designed using the finest metals and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

For additional information about any of Allurez products including all customized jewelry, please contact or call 1.800.554.3509 for details.

*February 2014 issue of JCK Magazine

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