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BusinessPress Releases Editors Review the Best Mascaras of 2013, 2014 - Readers Can Win the Most Innovative, Lengthening, Volumizing and Defining from Drugstores to Sephora

A year full of new mascaras and comparison reviews means that it’s time for’s annual top picks for the best mascaras of 2013. Readers get a chance to win senior editors’ choices for Best Innovative and Volumizing mascaras in 2014.

New York, New York (PRWEB) December 18, 2013

With new cosmetic releases winding down for the year, - the 1st beauty site for comparison shopping & discovery and beauty community -- has compiled its list of the Best Mascaras of 2013/2014.’s resident senior editors compiled a list of their favorite mascaras according to performance such as lengthening, curling, volumizing and water-proof. From the tried-and-true classics (Le Volume De Chanel mascara review) to some of the trendiest mascaras (Too Faced Better Than Sex Mascara), BeautyStat senior editors went into detail as to why their picks made the list, with links to past mascara comparison shots and the extensive reviews available for readers.

Other categories included Best Conditioning and Innovative, which undoubtedly went to the Avon Mega Effects Mascara review due to its unique paint brush-like design, performance and WonderBrush bristles that comb through lashes easily for clump-free volume.

Another favorite that made more than one editor’s top picks was the New L’Oréal Paris Voluminous Butterfly Mascara review for its whimsical brush design and ability to take the puniest lashes to new heights. Editor Stephanie Scannell had this to say about the Voluminous Butterfly Mascara: “It looks like it has three distinctive sides that promises to extend and lift outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching them outward.”

In celebration of the best mascaras of the year, and a nod to new ones to come for 2014, is giving away 8 full-sized samples of the editors’ favorites: Avon Mega Effects Mascara and L’Oréal Paris Voluminous Butterfly Mascara. Readers will have a chance to win by commenting on the Editor Top Picks For Best Mascaras of 2013 article, also having a chance to share their own favorites that may or may not have made the list.

Find out more about BeautyStat at is an online beauty platform. It has been featured in Womens Wear Daily, LA Times, New York Times, Forbes Magazine, NBC and CBS News. The strength of is its captive, engaged and influential 200,000+ community, 190+ blogger network and 40 million social network reach. works with beauty brands, retailers and PR agencies to connect them to the BeautyStat community for e-commerce, advertising and rich consumer insights.

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