Host of "The Profit" will speak to new car dealers at major Atlanta trade event in February

Atlanta, GA (PRWEB) October 27, 2015

Marcus Lemonis, host of the CNBC reality show “The Profit” that helps small businesses compete, has signed on to deliver the concluding keynote address at the Feb. 9-11, 2016 CBT Automotive Sales, Service and Marketing Conference & Expo hosted by CBT Automotive Network.

In its third season on CNBC, “The Profit” helps small businesses in a variety of industries using Lemonis’ “three P’s” (people, process and product) philosophy.

Lemonis will be the keynote speaker on the afternoon of Thursday, Feb. 11 at the CBT conference, which will bring together the retail automotive industry’s top leaders for more than 65 highly topical general and breakout sessions. The conference will be held at the Omni Hotel at CNN Center in downtown Atlanta. For more information, see

“Marcus’ brand of tenacious entrepreneurship will set the perfect tone to conclude our conference,” said Jim Fitzpatrick, founder and CEO of CBT Automotive. “His joining our keynote speakers roster is yet another success for our event, for which we’ve added another 10,000 square feet for booths to accommodate exhibitor demand and speaker slots are fully booked.”

Other keynote speakers are famed University of Alabama head football coach Nick Saban, noted business leadership author and speaker Patrick Lencioni, and millennials expert Jason Dorsey.

Limited opportunities remain for Platinum and Gold sponsorship categories for the event at the Omni Hotel at CNN Center, and for sponsorships of cocktail and lunch gatherings. Early bird conference registration is open at a $200 price break by going to


CBT Automotive Network is an online and print media news source dedicated to providing the retail automotive industry with news and analysis, best management practices and training. The company offers separate web portals targeting dealership ownership and top management, CBT News ( and Service Drive Today ( It also publishes two monthly trade magazines, Car Biz Today and Service Drive Magazine.

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