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Conductor Foundation Helps TisBest Increases Donations to Important Causes Through Organic Search

Access to world's leading search platform helps pioneer in charity gift cards to understand search user intent, create relevant content and find new customers online.

New York, NY (PRWEB) December 12, 2013

Conductor, the global leader in search technology, today announced that the Conductor Foundation has awarded a grant for pro-bono access to Conductor Searchlight and world-class resources to TisBest, the pioneer of charity gift cards. The grant will help TisBest increase its online visibility through organic search with intelligence and insights into search user behavior and intelligence.

TisBest is the original Charity Gift Card, redeemable by people at over 250 charity partners through their website. Organic search plays a critical role in the TisBest mission to connect businesses and individuals with great causes. Like many not-for-profits, TisBest has historically struggled to capitalize on the organic traffic opportunities available to them because of limited resources and investment.

With the help of the Conductor Foundation, TisBest now has access to the world’s leading search platform. Searchlight is enabling TisBest to expand from basic performance tracking of limited keywords to state-of-the-art, enterprise-grade performance monitoring of their entire search landscape, intelligence into search trends and the ability to view page-level analytics data for search programs.

“Our mission is to increase the visibility of great causes and search plays an important part of that strategy,” said Chad Edwards, Creative Services Director for TisBest. “Searchlight will enable us to expand our view of search, understand user intent through intelligence and help us build better content moving forward.”

Through the generosity of Conductor customers, the Searchlight Grant enables TisBest to access the same innovative technology and features as many of the world’s leading brands and agencies including; TrueTraffic, the only solution available today to accurately replace traffic data lost due to Google’s Not Provided. TisBest additionally has complimentary access to a host of additional Conductor resources and a dedicated Customer Success Manager.

“The Conductor Foundation is a unique way in which Conductors and our customers can make the world a better place through technology,” said Seth Besmertnik, CEO. “We’re honored to be able to help TisBest achieve their goals through access to leading technology, resources and support.”

Since 2011, the Conductor Foundation has been granting non-profits throughout the country pro-bono access to its market-leading search solution and resources. Previous recipients of the grant include Housing Works, WNYC (NPR), National Kidney Foundation and DC Goodwill.

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