Direct-to-Customer Teeth Straightening System Realigns Smiles For Less

Nashville, Tenn. (PRWEB) October 22, 2015

DermStore®, the leading online retailer of professional-strength skincare, makes affordable teeth straightening available to its customers through its latest product offering: the SmileCareClub Invisible Aligner System.

“At DermStore, we take great pride in bringing consumers the latest in professional grade product technology, while also encouraging them to have the confidence to take beauty into their own hands,” says Jani Freidman, Chief Merchandising Officer, DermStore. “With SmileCareClub, we are excited to provide our customers with a trusted solution to affordably and conveniently straighten their teeth from home.”

SmileCareClub, the leader in teledentistry, uses cloud-based technology to connect patients with state-licensed dental providers, allowing them to get quality, remote invisible aligner treatment for 70 percent less than other brands.

The company works with an orthodontic lab to custom-make a series of tight-fitting, aligners for each patient that gradually shift their teeth into the desired position without the hassle of in-office visits. The FDA-approved SmileCareClub invisible aligners are BPA-free.

DermStore customers will be able to purchase the $95 SmileCareClub Evaluation Kit at The kit includes everything customers need to take dental impressions at home. These impressions will then be used to fabricate the patient’s aligners.

To learn more about SmileCareClub Invisible Aligner Treatment, visit

About DermStore
DermStore, a subsidiary of Target Corporation, is the leading skin care e-commerce site in the United States with a comprehensive portfolio of prestige and professional products offered to over one million active customers. The Company was founded in 1999 by a board certified dermatologist with the vision of creating a trusted dermatologist-backed online store that carries the finest cosmetic dermatology products. Dermstore has grown to offer a range of more than 500 skin care, hair care and cosmetic brands. DermStore features physician-strength formulas, otherwise only available through a doctor's or surgeon's office, exclusive spa care lines, salon-grade brands, as well as difficult to find niche and specialty brands from around the world.

About SmileCareClub
Founded in 2013, SmileCareClub is an FDA-approved invisible aligner system that allows patients to save 70 percent on the cost of treatment when compared to other aligner brands. The leader in teledentistry, SmileCareClub removes the need for monthly office visits by working with an expansive network of state-licensed dental professionals who provide ongoing remote treatment through cloud-based technology. SmileCareClub is a member of the American Academy of Cosmetic Dentistry.

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