From clicks to bricks, Mizzen+Main is evolving menswear by innovating fabric, clothing construction and backend logistics.
Columbus, Ohio (PRWEB) December 06, 2013
After launching its e-commerce shop in July 2012, Mizzen+Main, an innovative men’s lifestyle brand, is opening the doors to its first brick-and-mortar location on Friday, December 6 in Columbus, Ohio.
Mizzen+Main redefines high-tech fashion, with 13 men’s modern dress shirts made of athletic-inspired, moisture-wicking fabric as its foundation.
“We’re the only brand offering a moisture-wicking shirt made of four-way stretch fabric. After 250 years, the men’s dress shirt needed a major update,” explained Web Smith, Mizzen+Main co-founder and CMO. “But, this innovative approach to design is just one example of our ‘tradition evolved’ approach to business.”
Mizzen+Main’s brick and mortar strategy gives new meaning to e-tail. Each location, starting with the flagship in Columbus, Ohio and extending to Chicago, New York and beyond in 2014, offers customers a hands-on experience with the “Main Man” lifestyle – from dress shirts and other, soon-to-be-announced pieces of clothing … to carefully curated accessories and home accents offered through strategic brand partnerships with companies such as Allen Edmonds, Hook + ALBERT, Heritage Handcrafted, Pierrepont Hicks and Rock Avenue Bow Ties, to name a few. As customers explore the showroom, they can select products to purchase through the e-commerce system. Those items are then delivered to their homes.
“With the launch of our first store, we’re moving from clicks to bricks with a revolutionary way for men to experience our one-of-a-kind products and timeless brand,” explained Kevin Lavelle, Mizzen+Main co-founder and CEO. “E-commerce limits the sensory experience; however, our retail location activates sight, smell and touch. It features American-made furniture, apothecary items, accessories, leather goods, ties, and a shirt wall dedicated to our flagship products.”
Mizzen+Main’s first store is located in Columbus, Ohio’s Short North neighborhood, at 772 N. High Street, Suite 102. To learn more about Mizzen+Main, visit http://www.mizzenandmain.com.
Designed with evolved tradition in mind, Mizzen+Main is the go-to American performance professional apparel maker and haberdasher. Tradition. Evolved. Visit Mizzen+Main’s flagship at 772 N. High St., Suite 102 Columbus, Ohio. Learn more at http://www.mizzenandmain.com.
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