The panel is hosted by Digital Hollywood and sponsored by the Alliance for Women in Media, Southern California Affiliate.

Los Angeles, CA (PRWEB) October 19, 2015

Ash Sobhe, CEO and founder of ITC, is set to join other thought-leaders on a highly anticipated digital media panel about women in media. This event, sponsored by the Alliance for Women in Media’s Southern California Affiliate, is part of The Women’s Creative Workshops hosted by Digital Hollywood, October 19th-22nd at the Ritz Carlton Hotel in Marina del Rey, California.

The panel, titled “The Powerful Female Consumer Demographic and How It Influences Digital Media,” will focus on ways digital companies can engage their target consumer by developing relevant content, advertising, and promotions.

Sobhe, who is passionate about this subject, explains, “This panel is a great opportunity to talk about the importance of creating digital content that connects with your target demographic. By presenting your audience with fresh, relevant information, you engage them for the best results. I’m honored to be a speaker and thank the Alliance for Women in Media, SoCal, for inviting me.”

Sobhe will join other industry experts to discuss these topics on Wednesday, October 21st from 2:15-3:30pm. For more information, visit Digital Hollywood’s website.

About ITC
ITC is an award-winning digital marketing agency in Los Angeles, California. They offer full-service, customizable marketing solutions to businesses looking to grow. Their mission is to be the voice of their clients in the digital world. Discover more at

About AWM SoCal
The Alliance for Women in Media, Southern California Affiliate (AWM SoCal) is the local affiliate to the Alliance for Women in Media, a national, nonprofit organization with nearly 10,000 community members. We extend membership to qualified professionals in the media and entertainment industries. Founded in 1952 as American Women in Radio & Television Southern California (formerly AWRT SoCal), our mission is to advance the impact of women in media by educating and acting as a resource to our members, the industry and our community. AWM SoCal is dedicated to empowering career development and driving positive change for our industry and societal progress. The Southern California Chapter of Alliance for Women in Media offers local benefits to its members. For more information about the Southern California Affiliate of AWM, please visit

Media Contact for ITC:
Abbey Hester

Media Contact for AWM SoCal
Kim Spence Dickey, Press and Community Outreach Director

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