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LAROCQUE Announces Market-differentiating Sponsors Heading to New York for InfluenceHR

DoubleDutch, ReTargeter, and Human Resource Executive Magazine® Dive Into Marketing Expertise

New York, NY (PRWEB) October 25, 2013

InfluenceHR New York, the marketing symposium happening on Oct. 28, 2013, will be here before you know it, and we've lined up sponsors looking to share expertise, not just claim that they have it. In addition to The Starr Conspiracy and Influitive, LAROCQUE has added DoubleDutch, ReTargeter, and Human Resource Executive Magazine® to InfluenceHR’s roster of industry marketing leaders.

“Each time I think about bringing sponsors to InfluenceHR, I know I’m looking for organizations that can showcase expertise, whether that’s in a session, through networking, or with a preview of their technology,” said George LaRocque, president of LAROCQUE, the leading strategy and go-to-market consulting firm for HR-related technology and the human capital management (HCM) marketplace.

Attendees will get a chance to see how technology can change they way they think about marketing, thanks to our new partner, DoubleDutch.

With the only socially supercharged event app, DoubleDutch helps generate engagement at events, and demonstrate ROI in the process. With the best social event app on the market, DoubleDutch helps attendees engage with sessions - and each other - to get the most out of their event experience. By keeping tabs on these interactions, DoubleDutch also offers a way for conference organizers to get a clear picture of event ROI and help them plan for next year. This fall’s InfluenceHR event will have its own branded app, powered by DoubleDutch, to make it the most impactful InfluenceHR yet. The InfluenceHR app is available in the iTunes and Android stores.

Human Resource Executive Magazine®, the premier publication focusing on HR issues, brings the trends that HR professionals face to light for HCM marketers hoping to attract the elusive HR buyer. With more than 75,000 HR decision-makers receiving the print publication every month, Human Resource Executive® has a finger on the pulse of what keeps these buyers up at night.

Finally, Retargeter will showcase how companies can take advantage of a constantly evolving digital marketplace. “Attendees of InfluenceHR can take advantage of additional expertise from companies like ReTargeter,” said CEO Arjun Dev Arora. “This is the time to learn how marrying their expertise with our resources gets them great results.”

Attendees will also have exclusive access to HR buyers, market-leading analysts, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what the hell they’re talking about.

Here’s what attendees need to know:

InfluenceHR Conference
Oct. 28, 2013
New York City

Conference Website
Conference location:
Convene Conference Center
32 Old Slip
New York, NY 10005

LAROCQUE is the leading strategy and go-to-market consulting firm for HR-related technology and the human capital management (HCM) marketplace. Services are offered in a unique Service-on-Demand approach, as well as by project or retainer. LAROCQUE publishes the #hrwins list of HR Companies To Watch annually, celebrating the innovation taking place in the HCM and HR tech markets by vendors of all sizes.

About DoubleDutch
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch excels at processing vast amounts of mobile app engagement data into unique, actionable insights to better serve customers, partners, and other event stakeholders. Customers include SAP, AMEX, Cisco, Dell, 3M, Nationwide, UBM, and Estee Lauder. Learn more at
About Human Resource Executive Magazine® was established in 1987 and continues today as the premier publication focused on strategic issues in HR. Written primarily for vice presidents and directors of human resources, the magazine provides these key decision-makers with news, profiles of HR visionaries, and success stories of human resource innovators. Stories cover all areas of human resource management, including talent management, benefits, healthcare training and development, HR information systems, relocation, retirement planning, and employment law.

About ReTargeter
ReTargeter is a full-service display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. Retargeting allows companies to optimize their marketing spend by serving targeted advertisements to people who have previously engaged with them online, whether they’ve read an email, visited their website, engaged with them on social media, searched for relevant keywords, or simply signed up for email updates.

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