Industry experts, Barry Clogan of MyWebGrocer and Tadhg Dolly of Tesco, will share firsthand insights into the success of online grocery in Europe to inform viable business strategies in the US
WINOOSKI, Vt. (PRWEB) June 20, 2016
MyWebGrocer, the leading provider of eCommerce and digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, announces that MyWebGrocer Senior Vice President of Business Consulting Services, Barry Clogan, will speak at FMI Connect 2016 alongside Head of eCommerce at Tesco Online Grocery, Tadhg Dolly.
Clogan and Dolly both bring firsthand experience from the European online grocery sector, and will share lessons learned to help interested grocers realize the value of digital data to build profitable eCommerce models.
“There is a misconception that the online grocery model is unprofitable,” said Clogan. “Drawing on my firsthand experience within the UK market, I can say there is an opportunity in the space for new capabilities and a focus on specific metrics to drive profit. Grocers can maximize profit by controlling payroll or optimizing productivity, for example.”
Clogan spent five years leading Tesco’s online grocery rollout across eight different countries before joining MyWebGrocer, and Dolly has spent the last five years scaling Tesco’s online grocery offerings across Ireland. Both are industry leaders, and offer insights to optimize a grocery eCommerce implementation. Attendees of their session at FMI Connect will learn how to leverage technology to develop a viable and profitable online grocery business, as well as: future proofing to meet the needs of customers today and tomorrow, order management including store-level offerings, fulfillment including labor costs and options, and measurement of results.
“It is absolutely possible for online grocery commerce to be profitable,” said Dolly. “It is a reality, and I am excited to share what I have learned from my years of experience at Tesco, the grocery eCommerce market leader.”
Those interested in attending Clogan and Dolly’s session at FMI Connect, titled Making E-Commerce Profitable: Lessons from European Grocers, on Tuesday, June 21 at 8:00 a.m. can register here.
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit http://www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.
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