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Online Marketing Company fishbat Explains Amazon's Continued Success

In response to an article published on Mashable, online marketing company fishbat comments on Amazon’s success.

Bohemia, NY (PRWEB) December 25, 2013

fishbat, an online marketing company, responds to an article published by Mashable on December 20th, which reports that Amazon’s stock price has topped $400 for the first time in the company’s history.

According to the Mashable article titled “Amazon Stock Tops $400 for First Time,” Amazon set a new high watermark for its stock early on Friday, Dec. 20 after spending the majority of the month just below the $400 mark. The article states that the continued rise in Amazon stock price is partly due to upgrades Goldman Sachs and UBS, both of which cited e-commerce and the success of the Kindle as reasons for upgrading Amazon’s credit status. In addition to this, the article suggests that Amazon will have a very strong holiday season, even by its incredible standards.

Although Amazon has been a large public company for a while now, the article says its stock has just started to take off in 2013. Amazon went public in 1997 at $18. It took 15 years for Amazon to reach the mark of $300 per share, which happened in July of 2013. In the short five months since then, the stock has skyrocketed to $400.

Justin Maas, vice president of client relations at online marketing company fishbat, says that the explosion in Amazon’s stock price should not be surprising, given the rise of online shopping in 2013. “Reports and events like Black Friday show that customers across the globe are becoming increasingly comfortable with online shopping,” he says. “Amazon, as the world’s biggest online retailer, obviously is reaping the benefits of our increasingly internet friendly world.”

Maas believes that Amazon has not yet hit its ceiling. “There is still a huge portion of the developed world that has yet to discover the world of online shopping. In time, Amazon has the ability to become a retail behemoth, unlike anything we have ever seen.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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