SMi is pleased to announce that the 3rd annual Social Media in the Utilities Sector conference is due to take place in London on 2nd and 3rd April 2014. The two-day conference programme is full of timely and insightful case studies, providing valuable lessons learnt to improve your customer engagement and commercial outlook from an array of utilities who have already implemented their social media and digital strategies.
London (PRWEB UK) 31 December 2013
Social media can serve as a beneficial tool in recruitment, customer relations, brand reputation and can also contribute to commercial success. Against this backdrop, SMi’s third annual Social Media in the Utilities Sector conference will focus on how these developments can be further refined with Utility Case Studies from recent implementations demonstrating what lessons have been learnt and how you can benefit. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.
Key presentations at SMi's 3rd annual Social Media in the Utilities Sector conference include:
- Social customer service and managing social crisis at RWE Npower
Emily Ward, Social Media Marketing Lead, RWE Npower
- JPS’ Push Campaign- Going Beyond The “Like”
- The changing face of the Social Customer
- Making water matter: how to engage customers with a commodity
- Integrating social media into our business
- Social media integration - sparking interest and empowering teams
To view the full speaker line-up and conference programme, visit http://www.smi-online.co.uk/2014media-utilities19.asp
Plus, don't miss the pre-conference workshop taking place on 1st April 2014:
Growing your sphere of influence online | Led by Heleana Quartey, Head of Digital UK, Lewis PR
The online sphere provides us with unprecedented opportunities to identify and engage with a growing ecosystem of stakeholders. From customers, independent experts consumer champions, specialist interest groups to media and analysts, there are always new people that we wish to connect with and be wary of. In a sector that is increasingly affected by controversy, businesses will discover potential friends within these groups that can help carry their message forward, or protect against detractors that could damage their reputation.
For the original version on PRWeb visit: http://www.prweb.com/releases/social/media/prweb11454139.htm