Free seminar aims to help local attractions learn how to take an event-centered approach to social media and technology


The Shreveport-Bossier Attractions Association and the Shreveport-Bossier Convention and Tourist Bureau will host its next quarterly seminar, entitled “Social Media for Successful Events, ” 9 a.m. - 1 p.m., Monday, Nov. 16 at Holiday Inn Shreveport Airport West, 5555 Financial Plaza in Shreveport.

The workshop will focus on helping organizers and promoters better understand how the smart use of social media and technology can result in well-attended, share-worthy events. Seminar attendees will learn about topics including Instagram best practices, the importance of hashtags for events, live streaming apps and the monitoring and moderating of social media channels during events.

Chis Jay, public relations and social media manager for the Tourist Bureau, will be the featured speaker. The workshop will conclude with a lunch panel featuring guests who’ll share their unique perspectives on incorporating social media into events.

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“The goal of this workshop is to help attractions that host events learn how to better use social platforms such as Facebook, Twitter and Instagram,” said Julia Foley, president of the Shreveport-Bossier Attractions Association. “Everyone is using social media to promote general attendance, but there are more techniques to learn how to increase the success of events.”

The seminar is only for tourism-related attractions such as annual events, art galleries, festivals, museums, nature centers, outdoor recreation, performing arts and tour guides. Lunch will be provided. Shreveport-Bossier Attractions Association members can attend for free and non-members can attend by paying $20 at the door. Advance registration is required. To RSVP call (318) 222-9391 or email msmall(at) by Tuesday, Nov. 10. For more information on marketing programs offered by the Shreveport-Bossier Convention and Tourist Bureau, visit


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