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Sierra Meat & Seafood Takes the Lead in Sustainability

Marine Stewardship Council names the first seafood producer to receive a perfect score

Reno, Nev. (PRWEB) October 22, 2015

Sierra Meat & Seafood is the first seafood producer to ever receive a 100-percent rating on the Marine Stewardship Council (MSC) sustainable certification, from a MSC-certifying third-party agency. Sierra Meat & Seafood manufactures and distributes MSC-certified Pacific cod, Dungeness crab, flounder, hake, halibut, salmon, tuna, and many more to Northern Nevada and surrounding areas.

The Marine Stewardship Council is a third-party verification committee designed to ensure that seafood labels read true to what is packaged. This is the first time the organization has awarded a perfect score for sustainability. The MSC Blue Label identifies that the seafood meets three critical points of the MSC standard: segregation, substitution and truth in labeling.

“We’re extremely proud to be the first to receive such a meaningful recognition of sustainability efforts,“ said Chris Flocchini, chief executive officer of Sierra Meat & Seafood. “We value sustainability and transparency above all, which aligns with the Marine Stewardship Council’s vision of ensuring the ocean’s food supply lasts for generations to come. We work everyday to continue this tradition and go to great lengths to meet the requirements.“

As a leader in sustainable efforts, Sierra Meat & Seafood works to reduce its carbon footprint through sustainable and responsible fishing and holistic range management efforts. Both MSC and Sierra Meat & Seafood seek to promote ocean environments that allow sea life to thrive. MSC aims to recognize and reward sustainable fishing practices, influencing the marketplace choice and positively impacting the seafood economy.

To learn more about Sierra Meat & Seafood and its associated brands including Durham Ranch and Flocchini Family Provisions visit For a complete list of Sierra Meat & Seafood species that the Maine Stewardship Council has certified visit

About Sierra Meat & Seafood
Sierra Meat & Seafood is a sustainable, vertically-integrated, family-owned manufacturer and distributer that provides a full line of premium sustainable meat, seafood and Certified Angus Beef. Subsidiary brands include Durham Ranch, a third-generation bison ranch in Wyoming known for his holistic range management principals, the associated line of specialty, sustainable meats under the same name, and Flocchini Family Provisions, a family company sourcing the finest meats and spices to craft small batch, high-quality sausage and deli meats with integrity and a clean deck. Sierra Meat & Seafood distribution spans six days a week to over 200 hotels, restaurants and institutions in the Northern Nevada and surrounding areas. The 50,000 square foot, state-of-the-art facilities and headquarters located in Reno, Nevada houses an oversized commercial freezer and cooler and a 7,000-square-foot meat and fish processing room. As a leader in ethical food safety and sustainability, it operates above the USDA and the FDA guidelines with full time inspection of all raw materials. Durham Ranch line of specialty meats are available in select regions nationwide.

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