Trufora® Titanium Day Cream SPF 30 celebrates Skin Cancer Awareness Month with the offering of unique, effective formulation for UV protection

Austin, Texas (PRWEB) May 10, 2016

Truth Aesthetics announces today the issuance of their Patent on Trufora® Titanium Day Cream SPF 30 Broad Spectrum Sunscreen. According to the Skin Cancer Foundation, skin cancer is the most common form of cancer in the United States with 3.5 million cases diagnosed in over 2 million people annually. It is also the most preventable form of cancer. One approved prevention method is daily use of a broad spectrum sunscreen with SPF 15 or higher. Trufora Titanium Day Cream SPF 30 uses titanium dioxide to provide very high physical barrier UV protection from the sun’s damaging rays.

In addition to protecting skin from dehydration and environmental exposure, the Patented formulation of Trufora Titanium Day Cream SPF 30 promotes skin health and rejuvenation by supplying vitamin D to the skin to make up for the loss of natural vitamin D production caused by blocking the sun’s rays. This unique benefit combined with moisturizers and antioxidants creates a one-of-a-kind facial moisturizer with UV protection to optimize skin health.

“We built our company with a focus on delivering truly unique, groundbreaking skincare products that utilize the safest and most effective ingredients in a product line that is attainable for all women,” said Sara Sweeney, Founder and CEO of Truth Aesthetics. “The Broad Spectrum Sunscreen Patent is a significant example of how we are staying true to our mission. We have additional Patents pending on several Trufora products further emphasizing how unique and differentiated the Trufora brand is. We are extremely pleased that our Broad Spectrum Sunscreen Patent has been issued, and plan on utilizing the Patent with new Trufora formulations that are currently in development. These products offer significant skin health benefits to our customers, and the feedback we have received on the Trufora products has been incredible. Women finally have an option that lets them achieve beautiful, healthy skin without compromise.”

Part of an anti-aging skin care collection, Trufora Titanium Day Cream SPF 30 is designed for use alone or under makeup, protecting skin on the face, neck and décolleté from every day sun exposure.

“The American Academy of Dermatology estimates more than 8,500 Americans are diagnosed with skin cancer every day and our goal is to make sure everyone has access to a good quality, preventative product,” said Fred Khoury, R&D, Production and Patents at Truth Aesthetics. “This Patent is a very important and significant development in anti aging and skin health. We want to make these unique advantages and benefits available to as many people as possible through our own Trufora products and additionally through licensing opportunities with other companies.”

Launched in 2015, Trufora is a science-based, anti-aging skincare line that addresses visible signs of skin aging. Developed by Truth Aesthetics in partnership with renowned dermatologist Dr. Fran Cook-Bolden, Trufora products only contain ingredients that are scientifically proven, pure, non-toxic, non-irritating, non-comedogenic, non-sensitizing and ECOCERT organic or sustainably harvested. All Trufora products are Vegan Certified and Leaping Bunny Cruelty Free Certified, 100% fragrance free as well as dermatologist tested to be suitable for all skin types. The collection currently includes seven anti-aging skincare products that work in synergy and are suitable for use in conjunction with care from a dermatologist. Trufora offers an effective, ethical alternative to traditional and often harsh anti-aging products and brings a new standard to dermatology with the purest ingredients used at levels proven to achieve visible, clinical benefits.

For Patent and Licensing inquiries please contact:
Hani Z. Sayed
Rutan & Tucker, LLP
P: (714) 641-3492
E: hsayed(at)rutan(dot)com

For more information, visit, and follow Trufora on social media @trufora and

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About Truth Aesthetics:
Truth Aesthetics brings a new standard to dermatology by developing and marketing products the right way - with the purest ingredients that are effective, safe and non-irritating, and used at levels proven to achieve a visible, clinical benefit. Truth Aesthetics makes products with only good ingredients for great skin care. No myths. No illusions. No empty promises. Informed and uncompromised – beautiful skin the right way®. For more information, visit

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