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USA Military Medals Installing Hi-tech Rack Builder Program Naval Station Norfolk

The military medal superstore is making things easier for Sailors by offering an easy-to-use kiosk at the Fleet Store on Mall Drive.

Norfolk, Va. (PRWEB) December 13, 2013

Custom, ready-to-wear military medal and ribbon “racks” were introduced back into Naval Station Norfolk’s Fleet Store’s product offering, here, today, in the form of a new state-of-the-art self-service touch screen computer kiosk installed on base.

The bright-red “EzRackbuilder” kiosk, located at the Norfolk Main Exchange located on Mall Drive, is one of several in a much larger national rollout.

The machine allows customers to build virtual military medal and ribbon racks on its computer touchscreen using the popular EzRackbuilder software program. Customers enter their award information and the EzRackbuilder places all of the medals and ribbons in perfect order of precedence on its screen in addition to precisely affixing all of the attachments and devices to those awards according to the user’s branch of service regulations.

Customers can then actually order the ready-to-wear product with a personal credit card – at a special in-store, 10 percent discount. Orders drop ship within hours – either the same day or the next business day – direct to the customer from a West coast production facility outside of Portland, Ore.

The new endeavor brings medal and ribbon racks back into the Fleet Store in a user-friendly and cost-effective way.

“Essentially the EzRackbuilder program is foolproof,” said USAMM President of Business Operations, Jared Zabaldo.

“It was written to be unbelievably user-friendly with the goal in mind that we had to make weeding through the awards sections of the Navy Uniform Regulations or AFI 36-293, etc., an obsolete task,” said Zabaldo.

“And for all intents and purposes it is,” said Zabaldo. “Fleet Store customers now have either a free resource right there in the Fleet Store to configure their racks on their own or purchase racks constructed entirely of Vanguard products at a an awesome in-store discount.”

Those products, known as “racks” – military slang for the military ribbons and medals configured and typically worn on dress uniforms above the individual’s left pocket – are highly unique.

Each rack is comprised entirely of an individual’s personal, campaign, and unit awards, encapsulating, in a sense, each veteran’s own career. For that reason, no two are alike – hence the challenge of simply carrying them in a finished state on the Fleet Store shelves.

“As a veteran, I can tell you that there’s no better product quality guarantee you’ll ever get than that,” said Zabaldo.

Customers can choose any rack configuration including standard and anodized metal finishes for full size military medals and miniature medals, as well as standard ribbon racks and the so-called “thin” ribbon. Orders are instantly conveyed into the Vanguard order-fulfillment system, in partnership with USAMM, and instantly enter production.

As part of the contract, 100 percent of all orders are required to ship within 24 business hours.

The remaining kiosks are slated for installation throughout the year with additional locations potentially added beyond the initial location in the coming months.

About USA Military Medals:

USA Military Medals ( is an internet-based company formed in 2005, carrying more than 14,000 dress uniform products in stock and specializing in custom military medal and military ribbon rack production with their state-of-the-art rack builder. USA Military Medals also operates a brick and mortar store servicing local military personnel and veterans.

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